Descriptive Essay About Hurricane - 863 Words

It was a dark skied November morning and I was watching the news and it said that there was a category five hurricane brewing on the ocean. I ignored the warning, I figured it would be nothing to worry about considering that it was nowhere near Miami Florida. So, I went about my day as usual and headed out of my apartment to get some breakfast along with a cup of warm coffee. It was a normal day in Miami, nice cars jamming the road and the loud noises of the city. Little did I know; this day would be everything but normal. After breakfast, I made my way back towards home. I saw my friend Cody in the car next to me. I shouted over the noise, Hey Cody, What s up? He mumbled something to his dog. Then he†¦show more content†¦I think I m going to stay here and set this one out. What! Dude are you crazy, there s no way, I mean it’s a category five, if that hits Miami! I guess I just wanted to say wish me luck and I ll see you after all of this is over. Well if you re not going to take my advice and leave then, good luck and I ll see you later. Be careful and I will see you when all of this is done. One hour later, the wind was terrible and the rain was gushing. The power was knocked out and the visibility was devastatingly low. I had made an awful decision about staying here. The winds were blowing even harder and I was skeptical; I had no idea if I would even make it out of this alive. I looked up and made a promise that I would never stay for a hurricane again. All of the sudden, the streets began to flood. All of the water was rising and rising. While in my apartment the flood was no problem but I would hate to be on low ground. You could feel the building getting pounded by the wind. The next day, when the storm had passed, it was calm but instead of cars bombarding the road there was lots and lots of water. Judging by what happened the power probably wouldn t be back on for days. I can t believe what had just taken place. It was three days before I heard from Cody. The power had finally came back on and he called me and told me thatShow MoreRelated Clash with the Hurricane- Personal Narrative Essay868 Words   |  4 Pagesthe Hurricane- Personal Narrative The sky darkened from the blue light sky, it turned suddenly to a dark black gloomy sky hovering with a mist cloud. I walked back into the car, seemingly it was going to pour down. Heavily, the wind blew. I turned to shut the windows, but, as I looked closer out of the window, huge clouds started fusing together which then created a huge immense hurricane. I couldRead MoreThe Pursuit Of Freedom And Justice There Was A Hurricane1459 Words   |  6 PagesIn the Pursuit of Freedom and Justice there was a Hurricane In times of national discontent and social injustice, music is one of the leading forms of rebellion and storytelling. In 1975, Bob Dylan contributed to this rebellious storytelling narrative by creating â€Å"Hurricane† a song about the wrongful imprisonment of middleweight fighter Rubin â€Å"Hurricane† Carter. There is a common idea that the issues we face do not have the same magnitude the issues our predecessors faced. By assuming this idea,Read MoreDescriptive Essay971 Words   |  4 PagesAssignment: Write a Descriptive Essay describing a storm you have witnessed. The storm I witnessed was Hurricane Sandy. When I first heard of the hurricane I thought it wouldnt be as bad as some people were prediciting, but as the storm approached I certainly changed my mind. As we sat in the house it became very real how bad the storm was going to be. It was scary to hear the wind howling; blowing the trees around, hearing branches falling and the windows rattling. Hurricane Sandy left a lotRead MoreHurricane Essay1485 Words   |  6 Pages26, 2009 Essay Assignment GE-253 Hurricanes Have you ever heard tropical storms pushing winds up to 200 mph and causing destruction everywhere? A true beast of nature we call a hurricane. These hurricanes can show up at any time to make a mess of things. To fully understand hurricanes we have to peer into the history, calculate the physics, plot the storm’s movements and actions, respect the power of such storms, and prepare ourselves if a storm is headed our way. A lot of hurricanes have happenedRead More Charles Dickens Essay2085 Words   |  9 Pagesfamily, a newspaper reporter. Here, he got his first taste of journalism and fell in love with it immediately. Drawn to the theatre, Charles Dickens almost pursued the career of an actor In 1833, he began sending short stories and descriptive essays to small magazines and newspapers. These writings attracted attention and were published in 1836 under the name, Sketches by Boz. At the same time, he was offered a small job of writing the text for a small comic strip, where he workedRead MoreInstructive Text Types11631 Words   |  47 PagesLongacre’s classification†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.. 1.4 Werlich’s textual typology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.... 1.5 Biber’s text type†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Chapter 2.Text Forms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 2.1 The descriptive text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 2.2 The narrative text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.3 The expository text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦.. 2.4 The argumentative text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5 The instructive text form †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MorePostmodernism and the Simpsons10775 Words   |  44 PagesHugvà ­sindadeild Postmodernism and The Simpsons Intertextuality, Hyperreality and Critique of Metanarratives Ritgerà ° til B.A.-prà ³fs Bjà ¶rn Erlingur Flà ³ki Bjà ¶rnsson bjornfloki@gmail.com Kt. 110982-5779 Maà ­ 2006 Abstract This essay offers a postmodernist reading of the popular television program The Simpsons, with special regard to the postmodern theories of intertexuality, hyperreality, and metanarratives. Before delving into The Simpsons, some major theoretical aspects of postmodernism in aestheticRead MorePrincipal of Management.Ppt7538 Words   |  31 Pages24. To encourage a customer-responsive culture, organizations should formalize and enforce strict customer service policies. (False; moderate; p. 71) 25. Customer service employees tend to provide better customer service when they are very clear about their employee roles. (True; moderate; p. 71) 26. To increase customer responsiveness, organizations should hire employees who are outgoing and friendly. (True; moderate; p. 71) THE ENVIRONMENT 27. The part of the environment directly relatedRead MoreOrganizational Behaviour Analysis28615 Words   |  115 PagesORGANISATIONAL ANALYSIS: Notes and essays for the workshop to be held on 15th - 16th Novemeber 2007 at The Marriot Hotel Slough Berkshire SL3 8PT Dr. Lesley Prince, C.Psychol., AFBPsS University of Birmingham November 2007  © Dr. Lesley Prince 2007. Organisational Analysis: Notes and Essays Page i Page ii Please do not attempt to eat these notes. CONTENTS Introduction to the Workshop Topics And Themes The Nature and Scope of Organisation Theory Levels of Analysis The MetaphoricalRead MoreEnvironment: Energy Development and Environmental Problems11602 Words   |  47 Pagesperspective. These contradictory views are presented in full to facilitate discussion and to offer a more objective take on issues. The graduating GP student should be well aware that no view can ever be balanced in an essay with the polar opposite. The result is a thoroughly contradictory essay. * Instead, the student should adopt one point of view (the stand), while balancing his views by acknowledging some/partial truth in the alternative view. * The student may also choose to balance by saying

The American Dream Is A Mere Fantasy For The Poor Essay

The American Dream is an idea that needs no introduction: it has been embedded into our minds since elementary school by our history textbooks, teachers, and parents. It’s an unwritten rule for many adults – keep the American Dream alive in our next generation. And why shouldn’t we? With all of the countless rags to riches stories bred through our county’s proud history, the American Dream becomes self-evident. America truly is the land of opportunity; so why are most of our poverty stricken citizens stuck at the bottom? Has the dream become a mere fantasy for the poor? One may say that it is possible for almost all poor Americans to climb the social hierarchy, but they unwilling to put in the effort necessary. While I do concede that it may be possible to climb the social ladder, I’d argue that the negative affect poverty has on work and mental health rig the system so that the opportunity simply does not exist for the poor. Don’t get me wrong, the dream is not dead for the poor. There must be a few exceptions to the rule. A Pew study finds that four percent of people born into poverty work their way up into the higher classes. Four is not too terrible; the ratio isn’t flattering, but some are still achieving the American Dream. A more unfortunate number is 70 – the percent of men and women born, raised, and perished in poverty (see fig. 1). The overwhelming majority of those born into low income houses will statistically never escape. Poverty isn’t just a problem; it isShow MoreRelatedThe American Dream : Why The Country Is A Mere Fantasy For The Poor Essay1402 Words   |  6 PagesThe American Dream: Why the Impoverished Will Just Have to Keep Dreaming The American Dream is an idea that needs no introduction: it has been embedded into our minds since elementary school by our history textbooks, teachers, and parents. It’s an unwritten rule for many adults – keep the American Dream alive in our next generation. And why shouldn’t we? Our country’s proud history is stuffed with so many rags to riches stories that the American Dream becomes self-evident. America truly is the landRead MoreThe Movie Park Avenue : Money, Power And The American Dream858 Words   |  4 PagesThe Truth behind a Dream It is easy for a person to put away a dream as a mere fantasy that cannot be achieved in life. For this reason, people never take the opportunity to evaluate the true facts behind that dream. In the documentary â€Å"Park Avenue: Money, Power and the American Dream† by Director Alex Gibney, an analysis of the true facts behind the ‘American dream’ is presented (Lee). Similarly, the poem â€Å"Dulce et Decorum Est† by Wilfred Owen speaks about the true facts of a war that people foolishlyRead MoreThe Great Gatsby by F. Scott Fitzgerald1223 Words   |  5 Pagesbeen with the only determination of satisfying the utmost idealistic dreams — to relive his past. Jay Gatsby was in numerous aspects, as the name of the novel advocated, great, but when considered from an analytical standpoint, most of his actions did not exemplify greatness or even considered commendable. Throughout the novel, Gatsby established a rags-to-riches triumph lifestyle which made him a personification of the American dream. Gatsby’s early life, as merely the son of legitimately failed sharecroppersRead MoreThe Great Gatsby By F. Scott Fitzgerald1443 Words   |  6 PagesThe American Dream has run out of gas. The car has stopped. It no longer supplies the world with its images, its dreams, its fantasies. No more. It s over. It supplies the world with its nightmares now - J. G. Ballard In the classic American novel, â€Å"The Great Gatsby,† the author, F. Scott Fitzgerald exposes the harsh realities of the American Dream and its effect on society during a chaotic time in our nation’s history. This tragic but beautiful story takes place during The Jazz Age, just afterRead MoreF. Scott Fitzgerald s The Great Gatsby937 Words   |  4 Pagesthe American Dream. Those who long to be at the top of the social ladder are evidence of the greedy scramble of wealth. Although Gatsby falsifies the original story of his climb to the top, this rags to riches endeavor is the pillar on which the American dream stands which gives him a mysterious yet interesting persona. Gatsby embodies Jack Solomon’s premise, in â€Å"Masters of Desire: The Culture of American Advertising†, through his empty pursuit of materialism. Solomon argues that the American dreamRead MoreThe American Dream : The Inequality Of The American Dream1061 Words   |  5 PagesThe Ameri can dream is one the main reasons many choose to move to the United States in hopes of gaining a better life not only for themselves but for their children. But with so many people striving to achieve their dream, the playing field has become more and more competitive making the dream a complete nightmare to achieve. From getting into colleges for degrees to obtaining desired job positions, moving up the social ladder has become a more strenuous task than ever before. This American dreamRead MoreThe American Dream By James Truslow1643 Words   |  7 PagesThe American dream is a term often used as motivation for people who are seeking a better life outside of their torrid country. According to James Truslow, who coined the term American Dream, the definition is, â€Å"a dream of a social order in which each man and woman shall be able to attain to their fullest stature of which they are innately capable.† (68) The American Dream is sought out by many, but they are often deni ed the privilege of prevailing in a predominantly successful society run by theRead More`` Let America Be America Again `` By Langston Hughes And Upton Sinclair1310 Words   |  6 PagesLife, liberty, freedom, equality, opportunity, and so many other words have been used to describe the United States of America. Every American child grows up with the words â€Å"the land of the free† pounded into their heads, and every morning schools declare America as a place of â€Å"liberty and justice for all.† Such inflated rhetoric presents America with large shoes to fill. Thus, America’s shortcomings should not be surprising. Langston Hughes and Upton Sinclair were two 20th Century writers, whoRead MoreF. Scott Fitzgerald’s The Great Gatsby - Corruption of the American Dream1488 Words   |  6 PagesJay Gatsby is a man with a dream and will stop at nothing to attain it.   When he loses the love of his life to a wealthy, sophisticated and bigoted socialite, h is mind is set.   Born a poor farm boy, he centers his life around achieving extraordinarily vast amounts of wealth and great social status.   The poor man never gets the girl; in fact, he never gets anything in Gatsbys eyes.   Gatsby is determined not only to be rich, but become the richest man who ever lived.   When he does become the richestRead MoreSylvia Plath Mad Girls Love Song Analysis1487 Words   |  6 Pagesphysical eyes (somehow mechanical) and what can only be perceived at the sensorial level. Hence, the intangible or not visible represents a mere figment of one’s imagination. The scenario portrayed in the first stanza brings to mind that typical feeling of incredulity one perceives when awakening from a vivid dream realizes it was an illusory perception, a mere trick of one’s mind. Moreover, the author expresses the desires to exert a sort of control over the outer world by closing her eyes as if to

The Emperor Napoleon in His Study at the Tuileries is an example of Neoclassicism Essay Example For Students

The Emperor Napoleon in His Study at the Tuileries is an example of Neoclassicism Essay The painting of The Emperor Napoleon in His Study at the Utilities by Jacques Louis David is an example of Neoclassicism. Neoclassicism is the public minded values of Greek and Roman heroes who helped give morals to everyone. This empowered patriotic self sacrifice and virtue over everything (A World of Art, Sixth Edition, 2010). The reason the this painting reflects this Neoclassic era is not only for the painter himself because of his other amazing works of art, but for the huge patriotism Of Napoleon and his daring efforts and power as a ruler(Nation Gallery of Art, Washington. DC, 2010). This painting has a lot of detail to it and each thing represents something important. The bay Jacques Louis David pained this painting was to show how powerful he made them look. He made them over as strong, smart, and busy icons of this time period. Everything to his leggings to his hair was all part of the contrasts to his formality of his attire (National Gallery of Art, Washington, DC, 2010). He put his hand in his vest so that it would show power and class (National Gallery of Art, Washington, DC, 2010). The big Renoir deal has gone through with Duran-Rule and the Phillips Memorial Gallery is to be the possessor of one of the greatest paintings in the world Lots fame is tremendous and people will travel thousands of miles to our house to see itÃ'›. Such a picture creates a sensation wherever it goes. This is what Duncan Phillips said about the painting Luncheon of the Boating Party by Pierre- Augusta Renoir (The Phillips Collection, 2010). This painting was part of the impressionist era. Another artist Claude Monet of the same era started to use lord and pigments with light brushstrokes. By combining more than two pigments, they would mix together and paint over the not yet dried paint forming the texture and style of impressionism (A World of Art, Sixth Edition, 2010). The painting by Pierre Augusta Renoir also used these techniques of style. The artist painted his friends dining and chatting together on the balcony Of a restaurant overlooking a remarkable view. Most paintings like these had Parisian in them and were the main focus Of people, but in this painting it fleets an important event when the restaurant began to welcome customers of every class. Many people might not know this surprising fact about the painting, Renoir revised the painting over and over to create his work of art just the way he wanted it to be (The Phillips collection, 2010). Abstract Expressionism paintings are more of an expression of the individual artists gestures and style. One famous artist of this era said this about his paintings The people who weep before my pictures are having the same religious experience had when I painted them (A World of Art, Sixth Edition, 01 0), Others view this kind of art as felonious and a mess of colors (A World of Art, Sixth Edition, 2010).

Savage Garden free essay sample

Savage Gardens debut album is the quintessence of pop. The charismatic songs draw you in and make you listen to the CD constantly. You can set the CD at the beginning and listen to it all the way through. Why? This CD has 11 great songs, including the alternative-like beats of Break Me Shake Me, the disco-like Violet, the up-beat songs I Want You (Chic-a-cherry cola), Carry on Dancing and the slow majestic sounds of Universe and Truly Madly Deeply. To the Moon and Back begins with sound effects, as if you were lifting off in a space shuttle. The song has electric guitar during the sound effects to help set the mood. Other instruments also come into play. The song is about a girl who is not loved and does not feel loved. Some lyrics are if love was red then she was color blind and love is like a barren place and reaching out for human faith is like a journey I just dont have a map for. We will write a custom essay sample on Savage Garden or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Near the end of the song, the style slowly fades into classical. The string instruments take over. Whether you want alternative pop, bubble-gum pop, fun, different disco or slow, romantic music, you will find it on this Savage Garden CD. The two Australian cuties, Darren Hayes and Daniel Jones, make up the band. Darren Hayes (vocals) has an enchanting voice. Daniel Jones (guitar and keyboard) makes beautiful melodies. They collide together to make august music and tremendous hits. Darren writes the lyrics and uses a wide vocabulary. He was thinking of his wife when writing Truly Madly Deeply. The song, Santa Monica, was inspired by their first visit to America. Darren and Daniel write all their songs together. This is one of the hottest CDs out there and I think everyone should own it. So, if you do not have the Savage Garden CD in your collection, I would definitely recommend that you rush out and buy it.

The 4 Market Position and an Example of a Product Essay Example

The 4 Market Position and an Example of a Product Essay Example The 4 Market Position and an Example of a Product Paper The 4 Market Position and an Example of a Product Paper Market Leader A market leader is a brand, product, or a firm that has the largest percentage of total sales in terms of revenue (the market share) of a market. A market leader often dominates all his competitors in areas such as: customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending. To be the leader in the market, the company needs to be innovative, agile, revolutionary, obsessive and supportive. Market leader objectives are to continue expanding their total market by finding more new consumers to purchase their product, creating new uses for the current product which they are selling, and to encourage more usage among the current consumers. A market leader should always be equipped with a defense strategy that will help defend against any new threats that might threaten their position as a market leader. Also, another objective to achieve is to keep increase their market share of their product. An example of market leaders are: Coco-Cola (soft drinks), McDonald’s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft). Market Challenger Market challengers are runner-up companies that aggressively attack competitors to get more market share. A market challenger’s strategic objective is to topple down the current market leader and to take over its place. A market challenger will always strive to attack the current market leader, or other firms that matches its own size, or smaller and local regional competitors in hope to be the leader in the product or service which they are offering. In essence the challenger has three strategic alternatives that are available to the company: (a) a direct or head-on attack using either cost/price/value for money as the key strategic variable; (b) an indirect or flanking approach using product differentiation or promotional activities as a way to win consumer’s preference and loyalty; and (c) a by-pass strategy based upon radical innovation through which the challenger seeks to change existing purchasing behavior in favor of a new solution to basic consumer needs. Such examples are like Adidas attempting to beat Nike or Burger King attempting to challenge McDonald’s position as the market leader. Market Follower Market follower are firms that attempt to use strategies to seek stable market shares and to gain profits by following competitors’ product offers, prices, and also marketing programs. Market followers attempt to create a similar to product that is innovative to be sold at a cheaper price comparing to the company who has that similar product. A market follower has many advantages also. A market follower can learn from the market leader’s experience and copy or improve on the leader’s product and programs, normally with much lesser investment compared with the market leader. One such example would be the recent new colors for the Sony’s Vaio Laptops. Once Sony releases their new color design, Dell later would follow in it and would have their personalized laptop colors which could be chosen when purchasing a laptop from Dell. Niche Market A niche market is often portrait as a focused, targetable portion of a market. By definition, then, a business that focuses on a niche market is addressing the need for a product or service that is not being addressed by the mainstream providers. Niche market can be thought as a narrowly defined group of potential customers. For instance, instead of offering cleaning services, a business might establish a niche market by specializing in blind cleaning services. Why should you bother to establish a niche market? Because of the great advantage of being alone there; other small businesses may not be aware of your particular niche market, and large businesses wont want to bother with it. The trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already. Niche market’s strategies are often targeted towards smaller markets that large companies won’t bother entering. To remain in business, niche marketers would need to create niches, then expand it and finally protecting them or copyright them. The only risk of a niche market is when a larger firm notices the niche market profit and attempt to enter the market with larger resources and capital. Apple iPod The product that I will talk about will be Apple’s iPod. First, I will list down what are the available products, and then I will discuss about their marketing strategy are they using and at now. The reason for choosing iPod, it is because of their current position in the market now and I have knowledge about it since I owned one. Apple’s iPod is one of the top products in the areas of portable media players. It has managed to stay at the top because of their unique software and design that keep consumers wanting it. Their uniqueness is in Apple’s iTunes software in which it is able to transfer music to the iPod devices. As a jukebox application, iTunes is able to store a music library on the users computer and which can either play, burn and rip music from a CD. It’s also to a lot of files like a PDA. Such files such as photos, videos, games, contact information, E-Mail messages, Web bookmarks, and calendars to iPod models that support those features. Apple focused its development on the iPods unique user interface and its user-friendly interface of use, rather than on technical capability. As of September 2007, the iPod had sold more than 110 million units worldwide making it the best-selling digital audio player series in history. Now lets talk about the iPod. Its doing really well. Theyre rather strong. Teehee. Weve sold over 110m to date and youll notice the place where the sales curve is strongest is during the holiday season today were going to refresh or replace EVERY single product in this lineup to get ready for this holiday season. Currently the iPod has a few selections in line. Currently are on sale, are the iPod shuffle, iPod nano, iPod classic and the brand new iPod touch. The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apples iPod family. It was announced at the Macworld Conference Expo on January 11, 2005, using the tagline life is random. This model is a new design as instead of storing data on a hard disk, it has been changed to the first iPod to use a flash memory. The current second generation model weighs at only about 15 grams (or 0. 55 ounces). It was introduced in September 2006 along with the revamped fifth generation iPod classic and second generation iPod nano. Later in 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color which is red. Now currently, the iPod shuffle has nine colors which are: All nine colors of the second-generation iPod shuffle. The bottom rows are the original colors; the top rows are the refreshed colors. Silver units have been available throughout the life of the second-generation shuffle. The iPod nano is one the four portable media player that is designed and marketed by the company Apple Inc. The iPod nano is designed to be as a midrange model in for Apples iPod family. The first generation of this version was introduced in 2005. It also uses flash memory, just like the iPod shuffle. However, this comes with a miniaturized version of the display screen and has click wheel found on the iPod classic. The model has been updated twice since its introduction. This above version is the 3rd generation iPod nano. This nano was announced in a 4 GB version coming only in silver, and an 8 GB version coming in silver, turquoise, mint green, black and Product Red. Recently, Apple has launched the new pink color. The battery now lasts for approx. 24 hours on audio playback and approx. hours on video playback. Steve Job, Co-founder, CEO of Apple Inc. , showing off the new iPod Nano Its incredibly tiny, this is the new nano, and it’s incredibly thin. Its REALLY nice. Huge applause. Let me show you some bigger pictures of it comes in beautiful colors. So whats the video like? New nano: larger 2-inch screen, its going to look the same as it did on the iPod vi deo, its the same QVGA resolution. Weve achieved this with a screen with the highest pixel density weve ever shipped. The iPod classic is a portable media player that is marketed by the company Apple Inc. This model is the flagship model for Apples iPod family. To this date, there have been six generations of the iPod classic. There was also a spin-off called the iPod photo which was later then re-integrated into the main classic line. All the generations of the iPod classic uses a 1. 8-inch hard drive for storage. The word classic retronym was introduced with the introduction of the sixth-generation iPod classic on September 5, 2007. Prior to this, the iPod classics were simply just referred to as iPods. Steve Jobs, Co-founder, CEO of Apple Inc. showing off the new iPod Classic. A little video for everyone, thats what we set out to do with the new nano. We hope you love it as much as we do That brings us to the iPod. The iPod its got a its got a funny name. Its got a funny name. Its time to give it a name: were calling it the iPod Classic because its the original iPod. Ha! Side-by-side view of 6th and 5th generation iPods, respectively, showing interface differences The iPod touch i s both a portable media player and a Wi-Fi mobile platform designed and marketed by the company Apple Inc. The product was officially launched on September 5, 2007 through an event called The Beat Goes On. The iPod touch adds the graphical user interfaces Cover Flow and Multi-Touch to the iPod line and is now available at 8, 16 or 32 GB of flash memory. It also includes Apples Safari web browser and it is the first iPod enabling wireless access to the iTunes Store. Beginning of June 2008, the iPod touch will also have now access to the App Store. The App Store is an upcoming application for the iPhone and iPod touch that is created by Apple Inc. This allows users to browse and purchase applications that were developed for the iPhone SDK The iPod touch has the same multi-0touch interface the iPhone has. Adding new to it is a physical home button off the touch screen. The home screen has a list of buttons for the available applications. All iPod touch models have included with this standard applications: Music, Videos, and Photos (which is collectively duplicating the standard functions of the iPod Classic), iTunes (which providing access to the iTunes Music Store), Safari, YouTube, Calendar, Contacts, Clock, Calculator, and Settings. Later models have been added with Mail (allows to access POP/IMAP/SMTP e-mail), Maps, Stocks, Notes, and Weather, which could also be added to the earlier models with the purchase of a software upgrade. Direct links to web sites can be added to the home screen by the user. Steve Jobs, Co-founder, CEO of Apple Inc. , demonstrating the iPod Touch Let me go ahead and show you the new iPod touch. Again, slide to unlock. Here we are lets go into music. The icons look really strange and sparse on that huge screen. Its freaking us out! Apple’s iPod sales have been increasing over the steady flow of years. Since October 2004, the iPod has been dominating United States digital music player sales. Apple has manage to gain over 90% of the market for hard drive-based players and over 70% of the market for all types of players. During the year, from January 2004 to January 2005, the high rate of sales of Apple iPod caused the U. S. market share to increase from 31% to 65% and in July 2005, this market share was measured at 74%. In January of 2007 the iPod market share finally reached 72. 7% according to Bloomberg Online. With such sales, it is obvious that Apple’s iPod has become a market leader in portable music players in the United States. If Apple iPod wants to remain as market leader, they would have to continue maintaining their pleasing customers with quick response to any troubleshooting problems, making sure that their products have no problem in a product and even after launch, making sure that the products are quickly dealt with. Apple’s iPods are considered a product innovative. This is because so far no one has managed to fully copy the iPods functions. What makes it such a special product? It is because of their software system. Apple’s software is one of the hardest software to be able to modify. Also Apple has created their own jukebox application where users are able to sync songs, photos and videos unto their iPods. This application is the only way an iPod can receive it songs. Thus by doing that, Apple has managed to not only create own portable media players but also a specialized digital media player application for their iPods only. As Apple is not the first of creator of portable media devices, they have rose up to be the first in the United States because of a visionary leader; Steven Jobs. Apple iPods are called consumer products. Consumer products are products or services that are brought by final consumers for personal consumption. Marketers usually classify these products and services further basing on how consumers go about in buying them. What makes iPods so widely acceptable? It is because of their design and style of the product. This is called Product Style and Design where the style can be eye-catching to a consumer and the design is more of a skin deep concept where this is the very heart of the product. Apple has also decided to co-branding with Nike. Co-branding is the practice of using the established brand names of two different companies on the same product. Co-branding has many advantages. When the two products combine, they create a broader consumer appeal and also greater brand equity. In conclusion of this, Apple has managed to become the market leader in portable media players through various ways. Ways such as being a product innovative, having a visionary leader like Steven Jobs and co-branding with brands such as Nike.

Practical Essays

Practical Essays Practical Essay Practical Essay Practical Name: Institution: Course: Date: Practical Introduction The aim of embryo culture is to obtain a plant after isolating and growing an embryo in vitro. It involves the cultivation of embryos from seeds and ovules in aseptic conditions. The culture medium depends on the type of plants, and the age of the embryo. A person can use mature or immature embryos. People practice embryo culture for different reasons. Some do it because they want to know more about the plant. Growing the embryos outside the ovules gives a person the chance to learn the nutrient composition of the plant at every stage of development, identify the requirements of the plant and identify the different stages of growth. Embryo culture provides a way of getting hybrid seedlings and overcoming seed dormancy. This enables the production of crops with superior qualities. The practice of embryo culture is important because it used to recover distant hybrids and haploid plants. This practice is important because it shortens the breeding cycle of the plants (Bhojwani Razdan, 1 996). Materials and Methods We used snow peas pods and five plates of pea culture medium. We adjusted the culture medium to a pH of 5.7. Embryos grow well in a medium with a pH of 5 to 7 (Razdan, 2003). It contained 110g/L of vitamins, 11% sucrose, 50ml/L of coconut water containing agar, and casein hydrolysale. One needs to select the right culture medium that will support orderly and progressive development of the embryo. One should ensure that the medium is able to nourish the embryo. Sucrose is a source of energy and it supplements the vitamins. Using high quantity of vitamins can inhibit the growth. Therefore, one should use vitamins minimally. Other materials included scalpels, plates, grid paper, and aluminum foil. We rinsed the pods with water, and then sterilized them in 70% ethanol for two minutes. We then washed the pods again with distilled water and treated them with 2% hypochlorite solution. After the treatment, we washed the seeds again using distilled water. We opened the cotyledons, and removed the embryo hearts from the snow peas pods while exercising caution not to damage the embryos. We used a scalpel tip to cut the embryos horizontally into two parts. We measured the embryos using a grid paper. It is important and mandatory to measure the embryos before putting them in culture, so that one can determine the level of growth after the appointed time. We then photographed the embryos using the digital camera. We then put the two embryos in different culture media. We sealed the plates with the aluminum foil and incubated them at 22o for three weeks. After this time, we re-measured the embryos to check their growth. Results Embryo culture results- Initial Size (mm2)Final size (mm2)Difference (mm2) 2 25 23 2 25 23 3 35 32 1 10 9 4 20 16 9 30 21 9 25 16 10 30 20 8 36 28 12 150 138 4 60 56 Discussion There was only one healthy cotyledon. The other cotyledons were contaminated in different ways or damaged by heat. The contamination of the embryos may have happened during the cutting process. Although we sterilized and treated the embryos, we did not take the same effort in ensuring that the materials we were using were not contaminated. This affects the results of the culture. We did not get the results we had anticipated. The embryos did not grow as well as we had expected them to do. Some of the embryos were damaged by heat. We had sealed them with aluminum foil and put them under 22o. It seems that we exaggerated the level of heat required, or we used the wrong materials to seal the embryos. Contamination affects the growth of the embryos because it introduces bacteria. The bacteria breed on the embryos, and destroy the cells of the embryos. This hinders growth. We were not careful when extracting the embryos from the pods, and we saw this after seeing some of the damaged cotyl edons. This destroyed the embryonic tissues and prohibited the embryos development. We had used embryos of different sizes, ranging from 1 mm2 to 12 mm2. At the end of the experiment, the sizes of the final cotyledons did not correspond to the sizes of the embryos. However, we experienced the highest growth rate of 150 mm2 from the largest embryo, and the lowest growth rate of 10 mm2 from the smallest embryo. It seems that the contamination and the heat affected the growth of the embryos. Growth of the embryos occurs when there is cell division in the embryos. The development of the embryos occurs when cells specialize. This explains why there was growth in the cells, although they were contaminated, and why the largest embryos showed the highest growth rates. The size of the embryos determines the growth rate of the embryos. Large embryos have many cells, while the smaller embryos have fewer cells. Therefore, the larger embryos have a higher chance of developing (Kohl, 2007). References: Bhojwani, S. S., Razdan, K. M. (1996). Plant tissue culture: Theory and practice. Boston, MA: Elsevier Kohl, B. (2007). Embryo culture: Making babies in the twenty-first century. New York, NY: Farrar, Straus and Giroux Razdan, K. M. (2003). Introduction to plant tissue culture. Enfield, NH: Science Publishers, Inc.

Design a Total Rewards program ( Coco Cola) Research Paper

Design a Total Rewards program ( Coco Cola) - Research Paper Example er in 1889, Asa Griggs Candler bought the drink’s formula and brand and started large scale production of the drink through the incorporation of The Coca-Cola Company in 1892. From then on, the company grew into a multinational beverage franchise with over 400 products sold and marketed in over 200 countries. Headquartered in Atlanta, Georgia, the American firm specializes in manufacturing, marketing and retailing of its wide range on nonalcoholic drinks’ syrups and concentrates. The ever growing brand surpasses any other nonalcoholic brand with statistics showing more than 2 billion of its trademark drinks are consumed everyday. Coca-Cola’s main objectives is to explore every available market on the globe in order to achieve the status of being a global brand that responsibly and ethically conducts its business while accelerating sustainable growth for operation in the world of tomorrow (The Coca-Cola Company, 2014). This objective is the basis for the development of the company’s set of goals and strategies al of which revolve around achieving this main goal. The Coca-Cola Company is a global beverage brand with patents to over 500 brands of nonalcoholic beverages which it produces, markets and licenses globally. With segments in nearly all continents, the company has had to establish a set of goals that will guide its operations. In its mission statement the organization claims that it seeks to refresh the mind body and spirit of the world while inspiring moments of optimism and making a difference in every place it operates as well as creating value at the same time through the organization’s actions and brands (Coca-Cola GB, 2014). In order to achieve the company established a set of goals towards which it works towards along with its subsequent bottlers. The first is to create a great workplace environment that inspires the employees to be the best they can be (The Coca-Cola Company, 2014). Then there is the portfolio goal that seeks to refresh